Focus All Editorial & media Creative direction Product & UX

Complex products, made simple to use.

Product design for USA Today's global navigation, Rolling Stone's first responsive mobile experience, and a scroll-driven healthcare platform for Boehringer Ingelheim.

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Explored

12 mo

of design exploration on USA Today's global navigation. Parts of it are live today, including on USA Today Entertainment.

Led

300%+

traffic growth after Rolling Stone's first responsive mobile redesign, which I led with a team of two designers.

Led

3.5 min

average session on the Boehringer Ingelheim disease-education platform, 75% above industry benchmark.

Featured · USA Today Co.

Global navigation

I spent about 12 months exploring a redesign of USA Today's global navigation, working independently with direction from my design director. The work shipped in stages, and parts of it are live today, including on USA Today Entertainment.

Section headers carried links to many other sections. That crowded the navigation and pulled readers away from the subject they came for. A second goal was a consistent experience across desktop and mobile.

USA Today Sports header with a dark global bar and a section navigation card beneath it
Earlier designSports section header
USA Today Entertainment header with a centered section brand and the primary navigation on its own row
RedesignedEntertainment section header
USA Today drawer menu with primary sections in bold and secondary items in a lighter weight
Drawer menuPrimary and secondary hierarchy
  • FocusI limited each section's navigation to categories within its subject and moved links to other sections into the drawer menu.
  • HierarchyThe drawer ranks primary sections in bold above secondary items in a lighter weight, so readers can scan it quickly.
  • Header layoutI reworked the header so the section brand and the primary navigation each have their own clear space.
Where it stands Stakeholders and my design director made the final decisions, and the design reached production piece by piece. The screens show the shipped Entertainment navigation next to a section still on the earlier design. Some concepts from the exploration were not released.

More Product Work

Responsive and long-form platforms

Rolling Stone Mobile
Rolling Stone · Responsive Mobile

Rolling Stone Mobile

I led the design of Rolling Stone's first responsive mobile experience, directing a team of two designers. Traffic grew 300%+.

View Case Study →
Lungs and You — Boehringer Ingelheim
Boehringer Ingelheim · Healthcare

Boehringer Ingelheim Educational Platform

I led this unbranded disease-education platform. Average session time reached 3.5 minutes, 75% above industry benchmark.

View Case Study →

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Recognition

2020 MVP Award for Intrapreneurship Understanding IPF Progression Tool · Wunderman Thompson
2016 Webby Award — People's Voice Winner Rolling Stone Cover Wall · Best Branded Editorial Experience

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